Are your customers becoming digital junkies?

McKinsey Quarterly

Volumn , Issue 3, 2011, Pages 20-23

  Chappuis, Bertil ^a   Gaffey, Brendan ^b   Parvizl, Parviz ^c  

^a McKinsey's Silicon Valley Office   (United States)

^b Dallas Office   (United States)

^c Boston Office   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052180922     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (2)

1. This article focuses on recent results from our US research, covering 20,000 people since 2008. Respondents aged to 64 with Internet access were asked about their digital behavior in areas including social interactions, e-commerce video preferences, and device ownership.
2. The term 3G, or third generation, refers to a generation of multiple standards for mobile phones and mobile telecommunications devices, while 4G is the fourth generation of cellular wireless standards-with higher speeds.