Stakeholder Influences on the Ownership and Management of Festival Brands

Scandinavian Journal of Hospitality and Tourism

Volumn 6, Issue 4, 2006, Pages 308-326

  Mossberg, Lena ^a   Getz, Donald ^b  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Brand management; Brand ownership; Canada; Festivals; Stakeholders; Sweden

Indexed keywords

EID: 70449999768     PISSN: 15022250     EISSN: 15022269     Source Type: Journal    
DOI: 10.1080/15022250601003273     Document Type: Article

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