Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination

Journal of Vacation Marketing

Volumn 21, Issue 1, 2015, Pages 53-74

  Oliveira, Eduardo ^a   Panyik, Emese ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b CATHOLIC UNIVERSITY OF PORTUGAL   (Portugal)

Author keywords

Co creation; content analysis; destination branding; digital challenge; Portugal; tourism

Indexed keywords

EID: 84919754983     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766714544235     Document Type: Article

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