Adaptations to knowledge templates in base-of-the-pyramid markets: The role of social interaction

Strategic Entrepreneurship Journal

Volumn 8, Issue 4, 2014, Pages 303-320

  Sutter, Christopher J ^a   Kistruck, Geoffrey M ^b   Morris, Shad ^c  

^a MIAMI UNIVERSITY   (United States)

^b YORK UNIVERSITY   (Canada)

^c BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Adaptation; Base of the pyramid; Knowledge transfer; Social interaction; Templates

Indexed keywords

EID: 84918561878     PISSN: 19324391     EISSN: 1932443X     Source Type: Journal    
DOI: 10.1002/sej.1186     Document Type: Article

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