Customer co-creation in service innovation: A matter of communication?

Journal of Service Management

Volumn 23, Issue 3, 2012, Pages 311-327

  Verma, Rohit ^a   Gustafsson, Anders ^a,b   Kristensson, Per ^a   Witell, Lars ^a,c  

^a KARLSTAD UNIVERSITY   (Sweden)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^c LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Communication; Customer co creation; Innovation; Pro active market orientation; Service Dominant Logic (SDL)

Indexed keywords

EID: 84863611769     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231211248426     Document Type: Article

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