Marketing strategy and customer involvement in product development

European Journal of Marketing

Volumn 45, Issue 4, 2011, Pages 513-530

  Svendsen, Mons Freng ^a   Haugland, Sven A ^b   Grønhaug, Kjell ^b   Hammervoll, Trond ^c  

^a BP Norway ^*  (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^c UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Customer orientation; International business; Norway; Product development; Relationship marketing; Strategic marketing

Indexed keywords

EID: 79953288255     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111111316     Document Type: Article

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