The effect of location on price estimation: Understanding number-location and number-order associations

Journal of Marketing Research

Volumn 49, Issue 5, 2012, Pages 718-724

  Fengyan, Cai ^a   Hao, Shen ^b   Michael, K Hui ^b  

^a Shanghai Jiao Tong University   (China)

^b Chinese University of Hong Kong   (Hong Kong)

Author keywords

Number location associations; Numerical estimation; Price perception

Indexed keywords

EID: 84868024949     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0203     Document Type: Article

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