Heuristics in numerical cognition: Implications for pricing

Handbook of Pricing Research in Marketing

Volumn , Issue , 2009, Pages 132-149

  Thomas, Manoj ^a   Morwitz, Vicki ^b  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953020985     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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