The influence of pre-purchase goals on consumers' perceptions of price promotions

International Journal of Retail and Distribution Management

Volumn 37, Issue 8, 2009, Pages 680-694

  Xia, Lan ^a   Monroe, Kent B ^b  

^a BENTLEY COLLEGE   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer behaviour; Perception; Prices; Promotional methods

Indexed keywords

EID: 69649092191     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910966187     Document Type: Article

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