Does direct marketing need to have a direction?

Marketing Intelligence & Planning

Volumn 23, Issue 7, 2005, Pages 628-635

  Ng, Irene C L ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Direct marketing; Market segmentation; Product development

Indexed keywords

EID: 28844496691     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510630168     Document Type: Article

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