Advances in market segmentation

Marketing Research

Volumn 13, Issue 1, 2001, Pages 14-18

  Neal, Willam D ^a   Wurst, John ^a  

^a SDR ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011675102     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Cohen, Steven H. and Venkatram Ramaswamy (1998), "Latent Segmentation Models: New Tools to Assist Researchers in Market Segmentation," Marketing Research. (Summer), 15-21.
2. Neal, William D. (2000), "Market Segmentation," in Chuck Chakrapani (Ed.) Marketing Research, State-of-The-Art Perspectives-. Chapter 14. Chicago: American Marketing Association/Toronto: Professional Marketing Research Society.
3. Neal, William D. (1998), "Multidimensional Segmentation," Canadian Journal of Marketing Research, 17(1) 78-81.