Positioning and relating: Market boundaries and the slippery identity of the marketing object

Marketing Theory

Volumn 10, Issue 3, 2010, Pages 237-251

  Finch, John ^a   Geiger, Susi ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b DUBLIN BUSINESS SCHOOL   (Ireland)

Author keywords

actor network theory; boundary object; calculation; market actor; market studies; marketing object; positioning

Indexed keywords

EID: 77956210896     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593110373188     Document Type: Article

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