Shopper marketing 2.0: Opportunities and challenges

Review of Marketing Research

Volumn 11, Issue , 2014, Pages 189-208

  Shankar, Venkatesh ^a  

^a NONE

Author keywords

mobile; multichannel; retail; omnichannel; Shopper marketing; social media

Indexed keywords

EID: 84907057367     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-643520140000011007     Document Type: Review

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