Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Journal of Marketing Research

Volumn 50, Issue 4, 2013, Pages 445-462

  Hui, Sam K ^a   Huang, Yanliu ^b   Suher, Jacob ^c   Jeffrey Inman, J ^d  

^a NEW YORK UNIVERSITY   (United States)

^b DREXEL UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^d UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Point of purchase behavior; Shopper insights; Unplanned consideration; Unplanned purchase; Video tracking

Indexed keywords

EID: 84882708915     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0065     Document Type: Article

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