Marketing as Surveillance: Assembling Consumers as Brands

Inside Marketing: Practices, Ideologies, Devices

Volumn , Issue , 2011, Pages

  Pridmore, Jason ^a   Lyon, David ^b,c  

^a ZUYD UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

^b Surveillance Studies Centre   (Canada)

^c QUEEN S UNIVERSITY   (Canada)

Author keywords

Consumer branding; Consumer profiling; Loyalty marketing; Surveillance

Indexed keywords

EID: 84906616195     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.003.0006     Document Type: Chapter

References (47)

1. Aas, Franko, Katja, Helene Oppen Gudnhus, and Lomell, Heidi Mork (2008) Technologies of Insecurity: The Surveillance of Everyday Life. New York: Routledge-Cavendish.
2. Andrejevic, Mark (2003) "Monitored Mobility in the Era of Mass Customization." Space & Culture, 6: 132-50.
3. Ball, Kirstie (2003) "Categorizing the Workers: Electronic Surveillance and Social Ordering in the Call Centre." In David Lyon, ed. Surveillance as Social Sorting. London, Routledge, pp. 201-25.
4. Ball, Kirstie and Wood, David Murakami (2006) "'A Report on the Surveillance Society' for the Information Commissioner (UK), by the Surveillance Studies Network." Available at http://www.ico.gov.uk/upload/documents/library/data_protection/practical_application/surveillance:society_full_report_2006.pdf.
5. Bauman, Zygmunt (2001) "Consuming Life." Journal of Consumer Culture, 1: 9-29.
6. Bauman, Zygmunt (2004) Work, Consumerism and the New Poor. Buckingham: Open University Press.
7. Beckett, Anthony (2004) "From Branches to Call Centres: New Strategic Realities in Retail Banking." The Services Industry Journal, 24: 43-62.
8. Bibby, Andrew (2006) "Big Spenders Jump the Queue." Mail on Sunday, March 13.
9. Bogard, William (1996) The Simulation of Surveillance: Hypercontrol in Telematic Societies. Cambridge: Cambridge University Press.
10. Bowker, Geoffrey C., and Star, Susan Leigh (1999) Sorting Things Out: Classification and its Consequences. Cambridge, MA: MIT Press.
11. Burrows, Roger, and Gane, Nicholas (2006) "Geodemographics, Software and Class." Sociology, 40: 793-812.
12. Capizzi, Michael T., and Ferguson, Rick (2005). "Loyalty Trends for the Twenty-First Century." Journal of Consumer Marketing, 22: 72-80.
13. Cuthbertson, Richard, and Laine, Arttu (2004) "The Role of CRM within Retail Loyalty Marketing." Journal of Targeting, Measurement and Analysis for Marketing, 12: 290-304.
14. Danna, Anthony, and Gandy, Oscar H. (2002) "All That Glitters is Not Gold: Digging Beneath the Surface of Data Mining." Journal of Business Ethics, 40: 373-86.
15. Deighton, John (2005) "Consumer Identity Motives in the Information Age." In S. Ratneshwar and David Glen Mick, eds. Inside Consumption: Consumer Motives, Goals and Desires. London: Routeledge.
16. Ellison, Nick, and Burrows, Roger (2007) "New Spaces of (Dis)engagement? Social Politics, Urban Technologies and the Rezoning of the City." Housing Studies, 22: 295-312.
17. Ellul, Jacques (1990) The Technological Bluff. Grand Rapids, MI: W.B. Eerdmans.
18. Elmer, Greg (2004) Profiling Machines. Cambridge, MA: MIT Press.
19. Evans, Martin (2003) "The Relational Oxymoron and Personalization Pragmatism." Journal of Consumer Marketing, 20: 665-85.
20. Gandy, Oscar H. (1993) The Panoptic Sort: A Political Economy of Personal Information. Boulder, CO: Westview Press.
21. Gandy, Oscar H. (2006) "Quixotics Unite! Engaging the Pragmatists on Rational Discrimination." In David Lyon, ed. Theorizing Surveillance: The Panopticon and Beyond. Portland, OR: Willan Publishing, pp. 318-36.
22. Gandy, Oscar H. (2009) Coming to Terms with Chance: Engaging Rational Discrimination and Cumulative Disadvantage. London: Ashgate.
23. Giddens, Anthony (1987) Social Theory and Modern Sociology. Stanford, CA: Stanford University Press.
24. Gordon, Ian (2006) "Relationship Demarketing: Managing Wasteful or Worthless Customer Relationships." Ivey Business Journal, March/April: 1-4. http://www.iveybusinessjournal.com/view_article.asp?intArticle_ID=625.
25. Green, Stephen (1999) "A Plague on the Panopticon: Surveillance and Power in the Global Economy." Information, Communication and Society, 2: 26-44.
26. Haggerty, Kevin (2009) "'Ten Thousand Times Larger': Anticipating the Expansion of Surveillance." In Daniel Neyland and Benjamin Goold, eds. New Directions in Surveillance and Privacy. Cullompton: Willan.
27. Hart, Susan, Smith, Andrew, Sparks, Leigh, and Tzokas, Nikolaos (1999) "Are Loyalty Schemes a Manifestation of Relationship Marketing?" Journal of Marketing Management, 15: 541-62.
28. Lace, Susanne ed. (2005) The Glass Consumer: Life in a Surveillance Society. Bristol: The Policy Press.
29. Lury, Celia (2005) "The Objectivity of the Brand: Marketing, Law and Sociology." In Andrew Barry and Don Slater, eds. The Technological Economy. London; New York: Routledge, pp. viii, 204.
30. Lyon, David (1994) The Electronic Eye: The Rise of Surveillance Society. Minneapolis: University of Minnesota Press.
31. Lyon, David (2001) Surveillance Society: Monitoring Everyday Life. Buckingham, UK; Phildelphia, PA: Open University.
32. Lyon, David (2007) Surveillance Studies: An Overview. Cambridge; Malden, MA: Polity.
33. Lyon, David (2009) Identifying Citizens: ID Cards as Surveillance. Cambridge; Malden, MA: Polity.
34. Miles, Steven (1998) Consumerism-As a Way of Life. London: Sage.
35. Millard, N.J. (2003) "A Million Segments of One-How Personal Should Customer Relationship Management Get?" BT Technology Journal, 21(1): 114-20.
36. Miller, Peter, and Rose, Nikolas (1997) "Mobilizing the Consumer: Assembling the Subject of Consumption." Theory, Culture & Society, 14: 1-36.
37. Moisander, Johanna, and Eriksson, Päivi (2006) "Corporate Narratives of Information Society: Making Up the Mobile Consumer Subject." Consumption, Markets and Culture, 9: 257-75.
38. Narver, John C., and Slater, Stanley F. (1990) "The Effect of Market Orientation on Business Profitability." Journal of Marketing, 54: 20-35.
39. Oliver, Richard J. and Swan, John E. (1989) "Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions." Journal of Marketing, 53: 21-35.
40. Payne, Adrian, and Frow, Pennie (2005) "A Strategic Framework for Customer Relationship Marketing." Journal of Marketing, 69: 167-76.
41. Pridmore, Jason (2008) Loyal Subjects?: Consumer Surveillance in the Personal Information Economy. Ph.D. Dissertation, Department of Sociology, Queen's University.
42. Rowley, Jennifer (2005) "Customer Knowledge Management or Consumer Surveillance." Global Business and Economics Review, 7: 100-10.
43. Stivers, Richard (2004) "The Role of Statistics in Management Magic." Bulletin of Science, Technology & Society, 24: 99-106.
44. Winnett, Robert, and Thomas, Zoe (2003) "Are You a Second Class Consumer." Sunday Times, October 19, p. 9.
45. Zukin, Sharon, and Maguire, Jennifer Smith (2004) "Consumers and Consumption." Annual Review of Sociology, 30: 173-97.
46. Zwick, Detlev, and Dholakia, Nikhilesh (2004a) "Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control through Customer Relationship Management." Information and Organization, 14: 211-36.
47. Zwick, Detlev, and Dholakia, Nikhilesh (2004b) "Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing." Journal of Macromarketing, 24: 31-43.