All that glitters is not gold: Digging beneath the surface of data mining

Journal of Business Ethics

Volumn 40, Issue 4, 2002, Pages 373-386

  Danna, Anthony ^a   Gandy Jr , Oscar H ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Analytics; Customer relationship management; Data mining; Marketing discrimination; Personalization; Price discrimination; Privacy; Profiles; Public sphere

Indexed keywords

EID: 0141783655     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020845814009     Document Type: Article

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