Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Journal of Macromarketing

Volumn 24, Issue 1, 2004, Pages 31-43

  Zwick, Detlev ^a   Dholakia, Nikhilesh ^b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

CRM; customer interactions; database marketing; databases; electronic commerce; identity; poststructuralism; privacy

Indexed keywords

EID: 84990334690     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146704263920     Document Type: Article

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