Consumer identity motives in the information age

Inside Consumption: Consumer Motives, Goals, and Desires

Volumn , Issue , 2005, Pages 233-251

  Deighton, John ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

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EID: 34547846187     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203481295     Document Type: Chapter

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