Consumer subjectivity in the Age of Internet: The radical concept of marketing control through customer relationship management

Information and Organization

Volumn 14, Issue 3, 2004, Pages 211-236

  Zwick, Detlev ^a   Dholakia, Nikhilesh ^b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Consumer agency; Customer relationship management; Database marketing; Foucault; Play; Poststructuralism; Subjectivity; Virtual identity

Indexed keywords

EID: 3242792673     PISSN: 14717727     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infoandorg.2004.01.002     Document Type: Article

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