Market segmentation

The Marketing Book: Sixth Edition

Volumn , Issue , 2007, Pages 222-244

  Wind, Yoram Jerry ^a,b   Bell, David R ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b SEI Center for Advanced Studies in Management   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905767271     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080942544     Document Type: Chapter

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