A feature-based approach to assessing advertisement similarity

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 237-243

  Schweidel, David A ^a   Bradlow, Eric T ^a,b   Williams, Patti ^a,b  

^a Department of Marketing and Statistics ^*

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744516139     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.237     Document Type: Article

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