Drivers of organic food purchase intentions in mainland China - evaluating potential customers' attitudes, demographics and segmentation

International Journal of Consumer Studies

Volumn 38, Issue 4, 2014, Pages 346-356

  Chen, Jue ^a   Lobo, Antonio ^a   Rajendran, Natalia ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

China; Demographics; Food safety; Organic food; Purchase intentions; Segmentation

Indexed keywords

EID: 84904569319     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12095     Document Type: Article

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