Fields of opportunity: How marketers design the transaction game with transaction field maps

Industrial Marketing Management

Volumn 43, Issue 5, 2014, Pages 726-736

  Wallman, Jeffrey P ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Institutional economics; Marketing management; Marketing strategy; Transaction cost economics; Transaction rules

Indexed keywords

EID: 84903819220     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2014.04.002     Document Type: Article

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