Transaction Cost Analysis in Marketing: Looking Back, Moving Forward

Journal of Retailing

Volumn 86, Issue 3, 2010, Pages 248-256

  John, George ^a   Reve, Torger ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Adaptation; Incentives; Safeguard

Indexed keywords

EID: 78149280858     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.07.012     Document Type: Article

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