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Volumn 40, Issue 1, 2012, Pages 74-85

Transaction cost economics and its uses in marketing

Author keywords

Economizing; Empirical testing; Marketing; Microanalytics; Public policy toward business; Transaction cost

Indexed keywords


EID: 84855301486     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0268-z     Document Type: Article
Times cited : (69)

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