Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 15-26

  Aarikka Stenroos, Leena ^a   Jaakkola, Elina ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Business services; Knowledge intensive services; Service dominant logic; Solutions marketing; Value co creation

Indexed keywords

EID: 84856804590     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.008     Document Type: Article

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