An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership

Journal of the Academy of Marketing Science

Volumn 37, Issue 1, 2009, Pages 61-72

  Wallman, Jeffrey P ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Institutionalism; Management; Marketing; Strategy

Indexed keywords

EID: 61349087940     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0104-2     Document Type: Article

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