Towards practical relevance-Delivering superior firm performance through digital customer experience strategies

Journal of Direct, Data and Digital Marketing Practice

Volumn 15, Issue 4, 2014, Pages 306-316

  Klaus, Philipp ^a  

^a Dr Phil Klaus and Associates Consulting   (United Kingdom)

Author keywords

Customer experience; Customer experience strategy; Digital customer experience; Management practice; Profitability

Indexed keywords

EID: 84902952933     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2014.20     Document Type: Article

References (25)

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