Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Information and Management

Volumn 51, Issue 5, 2014, Pages 520-531

  Jung, Yoonhyuk ^a   Pawlowski, Suzanne D ^a  

^a Ulsan National Institute of Science and Technology   (South Korea)

Author keywords

Goal structure; Laddering interview; Means end chain; Virtual consumption; Virtual goods; Virtual liminoid theory; Virtual worlds

Indexed keywords

CHAINS; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

LADDERING INTERVIEW; MEANS-END CHAINS; VIRTUAL CONSUMPTION; VIRTUAL GOODS; VIRTUAL LIMINOID THEORY; VIRTUAL WORLDS;

BEHAVIORAL RESEARCH;

EID: 84899686727     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2014.03.002     Document Type: Article

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