"The (Real) World Is Not Enough:" Motivational Drivers and User Behavior in Virtual Worlds

Journal of Interactive Marketing

Volumn 26, Issue 1, 2012, Pages 4-20

  Eisenbeiss, Maik ^a   Blechschmidt, Boris ^a   Backhaus, Klaus ^a   Freund, Philipp Alexander ^a  

^a UNIVERSITY OF COLOGNE   (Germany)

Author keywords

Finite mixture structural equation model; Motivations; Social influence; Uses and gratification; Virtual worlds

Indexed keywords

EID: 83655201405     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.06.002     Document Type: Article

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