Determining factors affecting broadband services adoption: an empirical analysis of Malaysian consumers

International Journal of Services, Economics and Management

Volumn 4, Issue 3, 2012, Pages 236-251

  Sim, Jia Jia ^a   Kong, Foong Min ^b   Lee, Voon Hsien ^a   Tan, Garry Wei Han ^a   Teo, Aik Chuan ^a  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^b WAWASAN OPEN UNIVERSITY   (Malaysia)

Author keywords

broadband; Malaysia; TAM; technology adoption model

Indexed keywords

EID: 84899459697     PISSN: 17530822     EISSN: 17530830     Source Type: Journal    
DOI: 10.1504/IJSEM.2012.048621     Document Type: Article

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