Exploring factors influencing consumers' behavioral intention to adopt broadband in Malaysia

Computers in Human Behavior

Volumn 27, Issue 3, 2011, Pages 1168-1178

  Ooi, Keng Boon ^a   Sim, Jia Jia ^a   Yew, King Tak ^a   Lin, Binshan ^b  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Adoption; Broadband; Consumer behavior; Developing countries; Malaysia; Structural equation modeling

Indexed keywords

ADOPTION; BROADBAND; CONSUMER BEHAVIORS; MALAYSIA; STRUCTURAL EQUATION MODELING;

DEVELOPING COUNTRIES; INTERNET; MARKETING; RESEARCH; TELECOMMUNICATION NETWORKS;

INTERNET SERVICE PROVIDERS;

EID: 79952187905     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.12.011     Document Type: Article

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