How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

Journal of Business Ethics

Volumn 121, Issue 1, 2014, Pages 29-45

  Gruber, Verena ^a   Schlegelmilch, Bodo B ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Attitude behavior inconsistencies; Consumer behavior; Defense mechanisms; Qualitative methods; Social learning theory

Indexed keywords

EID: 84899445088     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1667-5     Document Type: Article

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