Online consumer misbehaviour: An application of neutralization theory

Marketing Theory

Volumn 9, Issue 4, 2009, Pages 379-402

  Harris, Lloyd C ^a   Dumas, Alexia ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Customer misbehaviour; Dysfunctional consumer behaviour; Neutralization theory; Online consumer behaviour; Peer to peer interaction; Techniques of neutralization

Indexed keywords

EID: 70949101572     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109346895     Document Type: Article

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