The role of early adopters in the diffusion of new products: Differences between platform and nonplatform innovations

Journal of Product Innovation Management

Volumn 31, Issue 3, 2014, Pages 466-488

  Frattini, Federico ^a   Bianchi, Mattia ^b   De Massis, Alfredo ^c,d   Sikimic, Uros ^a  

^a POLITECNICO DI MILANO   (Italy)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^c Lancaster University   (United Kingdom)

^d UNIVERSITY OF BERGAMO   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

MANAGERS;

DIFFUSION PROCESS; INDUSTRIAL PRODUCT; INNOVATION DIFFUSION; MANAGERIAL IMPLICATIONS; MARKETING MANAGER; MULTIPLE-CASE STUDY; VALUE FOR MONIES;

DIFFUSION;

EID: 84898080289     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12108     Document Type: Article

References (67)

1. Abrahamson, E., and, L. Rosenkopf,. 1993. Institutional and competitive bandwagons: Using mathematical modelling as a tool to explore innovation diffusion. Academy of Management Review 18 (3): 487-517.
2. Abrahamson, E., and, L. Rosenkopf,. 1997. Social network effects on the extent of innovation diffusion: A computer simulation. Organization Science 8 (3): 289-309.
3. Alexander, D. L., J. G. Lynch, and, Q. Wang,. 2008. As times go by: Do cold feet follow warm intention for really-new vs. Incrementally new products? Journal of Marketing Research 45 (3): 307-319.
4. Arthur, W. B., and, D. A. Lane,. 1993. Information contagion. Structural Change and Economic Dynamics 4 (1): 81-104.
5. Baldwin, C. Y., and, J. Woodard,. 2009. The architecture of platforms: A unified view. In Platforms, markets and innovation, ed., A. Gawer, 19-44. Cheltenham, UK: Edward Elgar.
6. Baptista, R., 1999. The diffusion of process innovations: A selective review. International Journal of the Economics of Business 6 (1): 107-129.
7. Bowden, J., and, D. Corkindale,. 2005. Identifying the initial target consumer for innovations: An integrative approach. Marketing Intelligence & Planning 23 (6): 562-573.
8. Calantone, R. J., and, C. A. Di Benedetto,. 1988. An integrative model of the new product development process: An empirical validation. Journal of Product Innovation Management 5 (3): 201-215.
9. Calantone, R. J., and, C. A. Di Benedetto,. 2007. Clustering product launches by price and launch strategy. Journal of Business and Industrial Marketing 22 (1): 4-19.
10. Calantone, R. J., and, C. A. Di Benedetto,. 2012. The effects of launch execution and timing on new product performance: An empirical study in the U.S. Journal of the Academy of Marketing Science 40 (4): 526-538.
11. Calantone, R. J., and, M. M. Montoya-Weiss,. 1993. Product launch and follow on. In Managing new technology development, ed., W. Souder, and, J. D. Sherman, 217-248. New York: McGraw-Hill.
12. Campagnolo, D., and, A. Camuffo,. 2010. The concept of modularity in management studies: A literature review. International Journal of Management Reviews 12 (3): 259-283.
13. Chiesa, V., and, F. Frattini,. 2011. Commercializing technological innovation: Learning from failures in high-tech markets. Journal of Product Innovation Management 28 (4): 437-454.
14. Cooper, R. G., 1979. The dimensions of industrial new products success and failure. Journal of Marketing 43 (3): 93-103.
15. Cooper, R. G., and, E. J. Kleinschmidt,. 1988. Resource allocation in the new product process. Industrial Marketing Management 17 (3): 249-262.
16. Czepiel, J. A., 1975. Patterns of interorganizational communications and the diffusion of a major technological innovation in a competitive industrial community. Academy of Management Journal 18 (1): 6-24.
17. Davies, S., 1979. The diffusion of process innovations. Cambridge, UK: Cambridge University Press.
18. Day, R. L., and, P. A. Herbig,. 1990. How the diffusion of industrial innovations is different from new retail products. Industrial Marketing Management 19 (3): 261-266.
19. Di Benedetto, C. A., 1999. Identifying the key success factors in new product launch. Journal of Product Innovation Management 16 (5): 530-544.
20. Di Maggio, P., and, W. Powell,. 1983. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 48 (2): 147-160.
21. Donaldson, L., 2001. The contingency theory of organizations. London, UK: Sage.
22. Easingwood, C., and, S. Harrington,. 2002. Launching and re-launching high technology products. Technovation 22 (11): 657-666.
23. Easton, G., 1998. Case research as a methodology for industrial networks: A Realist apologia. In Network dynamics in international marketing, ed., P. Naude, and, P. W. Turnbull, 73-87. New York: Pergamon Press.
24. Eisenhardt, K. M., 1989. Building theories from case study research. Academy of Management Review 14 (4): 532-550.
25. Eisenhardt, K. M., and, M. E. Graebner,. 2007. Theory building from cases: Opportunities and challenges. Academy of Management Journal 50 (1): 25-32.
26. Frattini, F., C. Dell'Era, and, A. Rangone,. 2013. Launch decisions and the early market survival of innovations: An empirical analysis of the Italian mobile Value Added Services (VAS) industry. Journal of Product Innovation Management forthcoming.
27. Garcia, R., F. Bardhi, and, C. Friedrich,. 2007. Overcoming consumer resistance to innovation. MIT Sloan Management Review 48 (4): 82-88.
28. Gawer, A., 2009. Platforms, markets and innovation. Cheltenham, UK: Edward Elgar.
29. Green, D. H., and, A. B. Ryans,. 1990. Entry strategies and market performance causal modeling of a business simulation. Journal of Product Innovation Management 7 (1): 45-58.
30. Guiltinan, J. P., 1999. Launch strategy, launch tactics, and demand outcomes. Journal of Product Innovation Management 16 (5): 509-529.
31. Hall, B. H., 2005. Innovation and diffusion. In Oxford handbook of innovation, ed., J. Fagerberg, D. C. Mowery, and, R. R. Nelson, 459-484. Oxford, UK: Oxford University Press.
32. Harrison, D., and, H. Kjellberg,. 2010. Segmenting a market in the making: Industrial market segmentation as construction. Industrial Marketing Management 39 (5): 784-792.
33. Hartley, R. H., 2005. Marketing mistakes and successes. New York: John Wiley & Sons.
34. Hultink, E. J., A. Griffin, S. Hart, and, H. S. J. Robben,. 1997. Industrial new product launch strategies and product development performance. Journal of Product Innovation Management 14 (4): 243-257.
35. Hultink, E. J., S. Hart, H. S. J. Robben, and, A. Griffin,. 2000. Launch decisions and new product success: An empirical comparison of consumer and industrial products. Journal of Product Innovation Management 17 (1): 5-23.
36. Hultink, E. J., and, H. S. J. Robben,. 1999. Launch strategy and new product performance: An empirical examination in the Netherlands. Journal of Product Innovation Management 16 (6): 545-556.
37. Jacobides, M. G., T. Knudsen, and, M. Augier,. 2006. Benefiting from innovation: Value creation, value appropriation and the role of industry architectures. Research Policy 35 (8): 1200-1221.
38. Kotlar, J., A. De Massis, F. Frattini, M. Bianchi, and, H. Fang,. (2013). Technology acquisition in family and non-family firms: A longitudinal analysis of Spanish manufacturing firms. Journal of Product Innovation Management doi: 10.1111/jpim.12046.
39. Langerak, F., E. J. Hultink, and, H. S. J. Robben,. 2004. The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance. Journal of Product Innovation Management 21 (2): 79-94.
40. Lee, Y., and, G. C. O'Connor,. 2003. The impact of communication strategy on launching new products: The moderating role of product innovativeness. Journal of Product Innovation Management 20 (1): 4-21.
41. Mahajan, V., and, E. Muller,. 1998. When is it worthwhile targeting the majority instead of the innovators in a new product launch? Journal of Marketing Research 35 (4): 488-495.
42. Mansfield, E., 1961. Technical change and the rate of imitation. Econometrica 29 (4): 741-766.
43. McGrath, M. E., 1995. Product strategy for high-technology companies (2nd ed.). New York: McGraw-Hill.
44. Meyer, M. H., and, A. D. DeTore,. 1999. Product development for services. Academy of Management Executive 13 (3): 64-76.
45. Meyer, M. H., and, A. Lehnerd,. 1997. The power of product platforms: Building value and cost leadership. New York: The Free Press.
46. Meyer, M. H., and, P. C. Mugge,. 2001. Make platform innovation drive enterprise growth. Research-Technology Management 44 (1): 25-39.
47. Meyer, M. H., and, R. Seliger,. 1998. Product platforms in software development. Sloan Management Review 40 (1): 61-74.
48. Meyer, M. H., P. Tertzakian, and, J. Utterback,. 1997. Metrics for managing product development within a product family context. Management Science 43 (1): 88-111.
49. Meyer, M. H., and, M. Zack,. 1996. The design and development of information products. Sloan Management Review 37 (3): 43-59.
50. Miles, M., and, A. Huberman,. 1999. Qualitative data analysis. London, UK: Sage.
51. Mintzberg, H., 1980. Structure in 5's: A synthesis of the research on organization design. Management Science 26 (3): 322-341.
52. Moore, G., 1991. Crossing the chasm. Marketing and selling technology products to mainstream customers. New York: Harper Business.
53. Moore, G., 1998. Inside the tornado. Marketing strategies from Silicon Valley's cutting edge. Chichester, UK: Capstone.
54. Muffato, M., and, M. Roveda,. 2002. Product architecture and platforms: A conceptual framework. International Journal of Technology Management 24 (1): 1-16.
55. Parry, M. E., and, M. Song,. 1994. Identifying new product success in China. Journal of Product Innovation Management 11 (1): 15-30.
56. Rogers, E. M., 2003. Diffusion of innovations (5th ed.). New York: Free Press.
57. Sanderson, S. W., and, M. Uzumeri,. 1997. Managing product families. Chicago, IL: Irwin.
58. Schilling, M., 2009. Strategic management of technological innovation (3rd ed.). New York: McGraw-Hill.
59. Siggelkow, N., 2007. Persuasion with case studies. Academy of Management Journal 50 (1): 20-24.
60. Simpson, T. W., Z. Siddique, and, J. Jiao,. 2005. Product platforms and product family design: Methods and applications. New York: Springer.
61. Talke, K., and, G. Colarelli O'Connor,. 2011. Conveying effective message content when launching new industrial products. Journal of Product Innovation Management 28 (6): 943-956.
62. Thoelke, J. M., E. J. Hultink, and, H. S. J. Robben,. 2001. Launching new product features: A multiple case examination. Journal of Product Innovation Management 18 (1): 3-14.
63. Tidd, J., 2010. Gaining momentum: Managing the diffusion of innovations. London, UK: Imperial College Press.
64. Turnbull, P. W., and, A. Meenaghan,. 1980. Diffusion of innovation and opinion leadership. European Journal of Marketing 14 (1): 3-32.
65. Yin, R. K., 2003. Case study research: Design and methods. London, UK: Sage.
66. Yoon, E., and, G. L. Lilien,. 1985. New industrial product performance: The impact of market characteristics and strategy. Journal of Product Innovation Management 2 (3): 134-144.
67. Zirpoli, F., and, M. C. Becker,. 2008. The limits of design and engineering outsourcing: Performance integration and the unfulfilled promises of modularity. Proceedings of the International Workshop on Collaborative Innovation and Design Capabilities Conference, Paris, France.