Launching and re-launching high technology products

Technovation

Volumn 22, Issue 11, 2002, Pages 657-666

  Easingwood, C ^a   Harrington, S ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b IBM   (United Kingdom)

Author keywords

Launch; Marketing of technology; Re launch

Indexed keywords

INVENTORY CONTROL; INVESTMENTS; LAUNCHING; LIFE CYCLE; MARKETING; STRATEGIC PLANNING; TECHNOLOGY TRANSFER;

HIGH TECHNOLOGY PRODUCTS;

PRODUCT DEVELOPMENT;

EID: 0036836770     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-4972(02)00097-4     Document Type: Article

References (6)

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4. Moore G.A. Crossing the Chasm. 1992, revised 1998;Capstone Publishing Ltd, Oxford.
5. Moore G.A. Inside the Tornado. 1995, revised 1999;Capstone Publishing Ltd, Oxford.
6. PC Week, December 27, 1993, first Winpad-Based mobile Computers due from hardware vendors in June, p. 1.