Clustering product launches by price and launch strategy

Journal of Business & Industrial Marketing

Volumn 22, Issue 1, 2007, Pages 4-19

  Calantone, Roger J ^a   Benedetto, C Anthony ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Distribution management; Inventory management; Pricing policy; Product launch

Indexed keywords

EID: 33846571844     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710722789     Document Type: Article

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