Identifying the initial target consumer for innovations: An integrative approach

Marketing Intelligence and Planning

Volumn 23, Issue 6, 2005, Pages 562-573

  Bowden, Jana ^a   Corkindale, David ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Consumer behaviour; Innovatain; Marketing

Indexed keywords

EID: 29144508534     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510624129     Document Type: Review

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