Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing

Journal of Marketing Management

Volumn 30, Issue 3-4, 2014, Pages 364-382

  Dawes, John ^a   Nenycz Thiel, Magda ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

buying behaviour; competition; consumer loyalty; grocery retailing; online shopping

Indexed keywords

EID: 84897634250     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.813576     Document Type: Article

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