Consumers' SKU choices in an online supermarket: A latent class approach

Journal of Marketing Management

Volumn 26, Issue 5-6, 2010, Pages 495-514

  Cui, Geng ^a   Wang, Yanan ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

Consumer loyalty; Discrete choice model; Internet retailing; Online supermarket; Stock keeping unit (SKU)

Indexed keywords

EID: 79958117738     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903534704     Document Type: Article

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