An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Journal of Interactive Marketing

Volumn 24, Issue 4, 2010, Pages 251-268

  Chu, Junhong ^a   Arce Urriza, Marta ^b   Cebollada Calvo, José Javier ^b   Chintagunta, Pradeep K ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b PUBLIC UNIVERSITY OF NAVARRE   (Spain)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand loyalty; E Commerce; Online grocery; Price sensitivity; Size loyalty

Indexed keywords

EID: 78149282049     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.07.004     Document Type: Article

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