Cross-cultural creativity: Conceptualization and propositions for global new product development

Journal of Product Innovation Management

Volumn 30, Issue SUPPL 1, 2013, Pages 110-125

  Elliot, Esi Abbam ^a   Nakata, Cheryl ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRY; PRODUCT DESIGN;

BUSINESS AND MANAGEMENT; GEOGRAPHIC MARKET; GLOBAL BUSINESS ENVIRONMENTS; INNOVATION PROJECTS; KNOWLEDGE GAPS; MULTI-NATIONAL COMPANIES; NEW PRODUCT DEVELOPMENT; RESEARCH PROPOSITIONS;

PRODUCT DEVELOPMENT;

EID: 84893852242     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12066     Document Type: Article

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