Culture in context: New theorizing for today's complex cultural organizations

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Volumn , Issue , 2009, Pages 81-100

  Brannen, Mary Yoko ^a,b  

^a SAN JOSE STATE UNIVERSITY   (United States)

^b INSEAD   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84996436011     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230240834     Document Type: Chapter

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