Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment

Journal of Macromarketing

Volumn 34, Issue 1, 2014, Pages 8-27

  Viswanathan, Madhu ^a   Jung, Kiju ^a   Venugopal, Srinivas ^a   Minefee, Ishva ^a   Jung, In W ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

environment; macromarketing; poverty; subsistence; sustainability

Indexed keywords

EID: 84893689571     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146713499351     Document Type: Article

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