Alleviating poverty: A macro/micro marketing perspective

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 233-239

  Kotler, Philip ^a   Roberto, Ned ^b   Leisner, Tony ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b WALDEN UNIVERSITY   (United States)

Author keywords

Market segmentation; Poverty; Poverty solutions; Social marketing; Social welfare

Indexed keywords

EID: 33750885796     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706291039     Document Type: Article

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