Marketing means and ends for a sustainable society: A welfare agenda for transformative change

Journal of Macromarketing

Volumn 30, Issue 2, 2010, Pages 112-126

  Varey, Richard J ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Marketing process; Marketing system; Responsible marketing; Social value of marketing; Sufficiency; Sustainable marketing; Sustainable society; Welfare marketing; Well being

Indexed keywords

EID: 77952628140     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710361931     Document Type: Article

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