Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability

Journal of Product Innovation Management

Volumn 31, Issue 2, 2014, Pages 313-328

  Menguc, Bulent ^b   Auh, Seigyoung ^a   Yannopoulos, Peter ^b  

^a THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRY; INNOVATION; SALES;

COMPETITIVE BUSINESS; HIGH TECH COMPANIES; INCREMENTAL INNOVATION; INNOVATION CAPABILITY; MANAGERIAL IMPLICATIONS; NEW PRODUCT PERFORMANCE; PRODUCT INNOVATION CAPABILITIES; SUPPLIER INVOLVEMENT;

PRODUCT DESIGN;

EID: 84893099194     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12097     Document Type: Article

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