Aligning strategy and design perspectives: A framework of design's strategic contributions

Design Journal

Volumn 14, Issue 4, 2011, Pages 475-500

  Stevens, John ^a   Moultrie, James ^b  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Communication; Design value; Strategic vision; Strategy formulation; Strategy implementation

Indexed keywords

EID: 80755175421     PISSN: 14606925     EISSN: None     Source Type: Journal    
DOI: 10.2752/175630611X13091688930525     Document Type: Article

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