Referral equity and referral management: The supplier firm's perspective

Review of Marketing Research

Volumn 7, Issue , 2010, Pages 93-144

  Hada, Mahima ^a   Grewal, Rajdeep ^a   Lilien, Gary L ^a  

^a NONE

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[No Author keywords available]

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EID: 84886902857     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2010)0000007008     Document Type: Article

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