Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics

Volumn 125, Issue 4, 2014, Pages 693-707

  Nyilasy, Gergely ^a   Gangadharbatla, Harsha ^b   Paladino, Angela ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Attribution theory; Corporate advertising; Environmental messages; Green advertising; Green messages; Greenwashing

Indexed keywords

EID: 84886740131     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1944-3     Document Type: Article

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